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by[chroma] — The digital architecture of your business

The digital architecture
of your business

Brand, site & AI systems
designed as one whole

Scroll slowly 2017—2026

(01)Selected work

6 projects
Pueblo Nuevo · Tour 360° — Custom development & branding

Foto: EESOFUFFZICH / Unsplash

Pueblo Nuevo · Tour 360°

Custom development & branding

See case Visit site

1 / 6

Pueblo Nuevo · Tour 360°

A development spanning many hectares whose 360° tour couldn't be updated and didn't carry the client's brand.

See how we solved it
Role
DevelopmentApplied brandingAutomation
Stack
JavaScriptGoogle SheetsTour 360°
Year
2026
Industrial Gate — Front-end development

Foto: Max Feilner / Unsplash

Industrial Gate

Front-end development

See case Visit site

2 / 6

Industrial Gate

Showing industrial properties in Mexico to companies from two countries, in two languages.

See how we solved it
Role
Development
Stack
Next.jsMDX
Year
2024
Fundación ECFI — Web design

Foto: Bennie Bates / Unsplash

Fundación ECFI

Web design

See case Visit site

3 / 6

Fundación ECFI

A European network with lots of content and different audiences, hard to navigate.

See how we solved it
Role
Web design
Stack
Figma
Year
2024
EAI Global — Web design & development

Foto: Unsplash

EAI Global

Web design & development

See case Visit site

4 / 6

EAI Global

A powerful way of working that was hard to explain on a screen.

See how we solved it
Role
Web designDevelopmentAnimations
Stack
FigmaFramer
Year
2026
Baricor — Branding, web design & development

Foto: Andreas Gücklhorn / Unsplash

Baricor

Branding, web design & development

See case Visit site

5 / 6

Baricor

A serious consultancy whose image didn't convey the trust a company needs before investing.

See how we solved it
Role
BrandingWeb designDevelopment
Stack
IllustratorPhotoshopFigmaWordPress
Year
2025
Graphic design — Branding, packaging & illustration

Graphic design

Branding, packaging & illustration

See case

6 / 6

Graphic design

Small brands that need to look unique without a big agency budget.

See how we solved it
Role
BrandingPackagingIllustration
Stack
IllustratorPhotoshopInDesign
Year
2021—2026

(02)Services

Design, development and AI for brands that want to look good and work better.

  • Identities you can recognise from afar and that hold up up close, on screen and on paper.

    • Strategy & visual identity
    • Logo & brand guidelines
    • Packaging
    • Print: stationery, brochures & catalogues

  • Websites and stores designed as spaces: clear, fast and easy for you to edit.

    • Websites, portfolios & landing pages in Framer
    • Online bookings
    • Custom Shopify & Tiendanube stores
    • Custom code & interactions

  • Your business replies, updates and communicates on its own, without losing its voice, and your team knows how to make the most of it.

    • Automated WhatsApp replies
    • AI assistants for frequent questions
    • AI-assisted catalogue & content
    • Smart campaigns & newsletters, tailored to each audience
    • GoHighLevel, Make or Zapier workflows & team training

  • Pieces that keep the brand moving every day, with one voice.

    • Social media content
    • Ads (Meta & Google)
    • Email marketing & newsletters

Ways of working

Projects start at USD 1,500. Every proposal is tailored.

Only need one part? I also work on single services.

(03)Archive

Archive

Everything else: websites, brands, packaging and illustration. Hover to see what each one is.

01 / 03

(05)Feedback

David Canteros

Founder, EAI

“We needed people to understand our model at a glance, and by[chroma] found the visual way to show it. They also connected everything: Spotify, YouTube, the blog and GoHighLevel. Today the site doesn't just communicate, it works for us.”
Client

Estudio Bordato

Relevamiento 360°

“Working with by[chroma] was an incredibly enriching experience. As colleagues, we always trusted their eye, and the result was excellent. They not only clearly understood what we needed, but also took what we already had to another level.”
Client

Facundo Hanono

CEO, Baricor

“by[chroma] understood from day one what we wanted Baricor to convey. They built a brand and a website that reflect who we are. The process was clear and agile, and the result exceeded our expectations.”
Client

Lucas

Gulavisual Studio

“We are very happy with the work by[chroma] did for us and we would definitely work with them again.”
Client

Sebastian

Whispering Winds, USA

“Working with by[chroma] transformed our brand: the result is a website that feels alive and aligned with our vision.”
Client

David Canteros

Founder, EAI

“We needed people to understand our model at a glance, and by[chroma] found the visual way to show it. They also connected everything: Spotify, YouTube, the blog and GoHighLevel. Today the site doesn't just communicate, it works for us.”
Client

Estudio Bordato

Relevamiento 360°

“Working with by[chroma] was an incredibly enriching experience. As colleagues, we always trusted their eye, and the result was excellent. They not only clearly understood what we needed, but also took what we already had to another level.”
Client

Facundo Hanono

CEO, Baricor

“by[chroma] understood from day one what we wanted Baricor to convey. They built a brand and a website that reflect who we are. The process was clear and agile, and the result exceeded our expectations.”
Client

David Canteros

Founder, EAI

“We needed people to understand our model at a glance, and by[chroma] found the visual way to show it. They also connected everything: Spotify, YouTube, the blog and GoHighLevel. Today the site doesn't just communicate, it works for us.”
Client

Estudio Bordato

Relevamiento 360°

“Working with by[chroma] was an incredibly enriching experience. As colleagues, we always trusted their eye, and the result was excellent. They not only clearly understood what we needed, but also took what we already had to another level.”
Client

Facundo Hanono

CEO, Baricor

“by[chroma] understood from day one what we wanted Baricor to convey. They built a brand and a website that reflect who we are. The process was clear and agile, and the result exceeded our expectations.”
Client

Lucas

Gulavisual Studio

“We are very happy with the work by[chroma] did for us and we would definitely work with them again.”
Client

Sebastian

Whispering Winds, USA

“Working with by[chroma] transformed our brand: the result is a website that feels alive and aligned with our vision.”
Client

David Canteros

Founder, EAI

“We needed people to understand our model at a glance, and by[chroma] found the visual way to show it. They also connected everything: Spotify, YouTube, the blog and GoHighLevel. Today the site doesn't just communicate, it works for us.”
Client

Estudio Bordato

Relevamiento 360°

“Working with by[chroma] was an incredibly enriching experience. As colleagues, we always trusted their eye, and the result was excellent. They not only clearly understood what we needed, but also took what we already had to another level.”
Client

Facundo Hanono

CEO, Baricor

“by[chroma] understood from day one what we wanted Baricor to convey. They built a brand and a website that reflect who we are. The process was clear and agile, and the result exceeded our expectations.”
Client

Estudio Bordato

Relevamiento 360°

“Working with by[chroma] was an incredibly enriching experience. As colleagues, we always trusted their eye, and the result was excellent. They not only clearly understood what we needed, but also took what we already had to another level.”
Client

Facundo Hanono

CEO, Baricor

“by[chroma] understood from day one what we wanted Baricor to convey. They built a brand and a website that reflect who we are. The process was clear and agile, and the result exceeded our expectations.”
Client

Lucas

Gulavisual Studio

“We are very happy with the work by[chroma] did for us and we would definitely work with them again.”
Client

Sebastian

Whispering Winds, USA

“Working with by[chroma] transformed our brand: the result is a website that feels alive and aligned with our vision.”
Client

David Canteros

Founder, EAI

“We needed people to understand our model at a glance, and by[chroma] found the visual way to show it. They also connected everything: Spotify, YouTube, the blog and GoHighLevel. Today the site doesn't just communicate, it works for us.”
Client

Estudio Bordato

Relevamiento 360°

“Working with by[chroma] was an incredibly enriching experience. As colleagues, we always trusted their eye, and the result was excellent. They not only clearly understood what we needed, but also took what we already had to another level.”
Client

Facundo Hanono

CEO, Baricor

“by[chroma] understood from day one what we wanted Baricor to convey. They built a brand and a website that reflect who we are. The process was clear and agile, and the result exceeded our expectations.”
Client

Lucas

Gulavisual Studio

“We are very happy with the work by[chroma] did for us and we would definitely work with them again.”
Client

Estudio Bordato

Relevamiento 360°

“Working with by[chroma] was an incredibly enriching experience. As colleagues, we always trusted their eye, and the result was excellent. They not only clearly understood what we needed, but also took what we already had to another level.”
Client

Facundo Hanono

CEO, Baricor

“by[chroma] understood from day one what we wanted Baricor to convey. They built a brand and a website that reflect who we are. The process was clear and agile, and the result exceeded our expectations.”
Client

Lucas

Gulavisual Studio

“We are very happy with the work by[chroma] did for us and we would definitely work with them again.”
Client

Sebastian

Whispering Winds, USA

“Working with by[chroma] transformed our brand: the result is a website that feels alive and aligned with our vision.”
Client

David Canteros

Founder, EAI

“We needed people to understand our model at a glance, and by[chroma] found the visual way to show it. They also connected everything: Spotify, YouTube, the blog and GoHighLevel. Today the site doesn't just communicate, it works for us.”
Client

Estudio Bordato

Relevamiento 360°

“Working with by[chroma] was an incredibly enriching experience. As colleagues, we always trusted their eye, and the result was excellent. They not only clearly understood what we needed, but also took what we already had to another level.”
Client

Facundo Hanono

CEO, Baricor

“by[chroma] understood from day one what we wanted Baricor to convey. They built a brand and a website that reflect who we are. The process was clear and agile, and the result exceeded our expectations.”
Client

Lucas

Gulavisual Studio

“We are very happy with the work by[chroma] did for us and we would definitely work with them again.”
Client

(06)Notes

Notes & guides

Practical guides on branding, websites and e-commerce to make better decisions before you invest.

All notes